Analysis

Interbrew calls for truce in UK price war

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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A flat market and aggressive competition from more innovative spirits companies has been a worrying trend for beer producers operating in the UK. But Interbrew's 2002 Market Report claims the greatest threat is from within. Chris Brook-Carter investigates claims of value destruction.


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