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June 1, 2006

Innocent but no ingenu

An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand’s phenomenal success and plans for the future.

An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand’s phenomenal success and plans for the future.

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