Modern bar culture promotes style and aesthetically challenging design but the most challenging task for any bar owner is making a profit. Robert Plotkin of BarMedia offers his top tips for creating a fun, money-spinning bar. It's hard to imagine that there's a bar owner who would suggest that his or her business wouldn't greatly benefit from increasing revenues. The adage "food covers overhead, but the bar is all profit" actually has its basis in fact. It would seem, therefore, that since no business operates under the burden of too much profit, finding ways to increase bar revenues is a nearly universal imperative.