Analysis

In the Spotlight - PepsiCo, Tingyi Holding to heat up competition

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Pernod Ricard Performance Trends 2014-2018 - data

Why consumers want more experiential marketing

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An alliance announced this morning (4 November) between PepsiCo and Tingyi Holding has been hailed by analysts as a smart move for both firms, and a signal that competition is set to intensify in China's soft drinks market.


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