Coke’s choice of Muhtar Kent as its next CEO ensures a smooth transition from Neville Isdell, and has gone down well with the company’s bottling partners. But while the promotion of a chief operating officer associated with so much progress made by Coke in recent years can be seen positive, Chris Brook-Carter believes Kent faces some stern challenges, not least shaking off controversy over his alleged involvement in insider trading in the 1990s.
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