Analysis

In the Spotlight - Beam Lowers Maker's Mark abv

Most popular

Pernod is buying Malfy for the flavour - comment

Connecting with Generation Z - FUTURES

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

Mineral water's race with its bottled water foes

MORE

Who would have thought that lowering the abv of a Bourbon would provoke so much reaction? Beam will no doubt have been expecting some kind of response to cutting Maker's Mark alcohol content to 42%, announced this week, but possibly not the scale that's emerged.


Related Content

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's...

Where are all the female CEOs? Ask again in 2029 - Comment

Where are all the female CEOs? Ask again in 2029 - Comment...

Is yours one of the drinks companies failing the water management challenge? - Sustainability Spotlight, Part I

Is yours one of the drinks companies failing the water management challenge? - Sustainability Spotli...

Cannabis beer - how the times are changing - Comment

Cannabis beer - how the times are changing - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?