It is not your imagination: Light beer is getting lighter. Although the top light brands, such as Bud Light, Coors Light and Miller Lite, have seen their sales erode for nearly a decade in the US, the success of Anheuser-Busch InBev's Michelob Ultra variant has given the industry hope. Subsequently, a new wave of innovators seeking to establish a new ultra-light premium beer niche has been born.
How ultra-light beer is re-defining the light beer concept - NPD trends
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Lagunitas - the brewery infecting Heinken
- Will the sugar tax story pan out as expected?
- The future of retail in China - analysis
- Heineken faces tough battle in China - analysis
- California wages wine wars on all fronts
News
- A-B InBev reveals Africa pricing overhaul
- Turkey slaps 140% tariff increase on US alcohol
- The Coca-Cola Co lines up Bodyarmor stake purchase
- Pernod Ricard pushes shot ritutals in Olmeca drive
- Cognac sales hit new annual high - data
Market research
- Global gin insights - market forecasts, product innovation and consumer trends
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Alcoholic Drinks in the US
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
