
Social media platforms such as TikTok and Instagram have played a large role in Gen Z lives during the coronavirus lockdown. But how can drinks brands target Gen Z consumers through social media in the era of COVID? just-drinks spoke to the alcohol brands and marketing experts using digital platforms to engage the newest demographic of legal-age drinkers.
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AUSTRIA JUICE
Global manufacturer of fruit juice concentrates, flavours and beverage bases
Topics in this article: Accolade Wines, Corporate social responsibility (CSR), Marketing – advertising & promotions