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October 14, 2021updated 19 Oct 2021 2:34pm

How to promote brand sustainability while also remaining premium – consumer trends

Last month, we asked: “Is there a balancing act for brands between being as environmentally friendly as possible while retaining premium cues?” Consumer trends commentator Laura Foster considers whether this matters also to consumers.

Last month, we asked: “Is there a balancing act for brands between being as environmentally friendly as possible while retaining premium cues?” Consumer trends commentator Laura Foster considers whether this matters also to consumers.

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