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How to market alcohol where alcohol marketing is banned - Focus

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Many countries have already restricted - or are beginning to restrict - the advertising and promotion of alcohol, in response to public health concerns around over-consumption and underage drinking. As big-ticket items like TV, radio, outdoor advertising and sponsorship disappear from marketers' toolkits, how can drinks brands continue to connect with consumers and achieve brand saliency in these so-called 'dark' markets? 


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