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How to collect data without alienating your consumer - Consumer Trends

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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The Cambridge Analytica/Facebook data scandal may have been played out largely in the political arena but the implications for branded companies are arguably as serious as they are for politicians. Ben Cooper investigates.


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