How many energy drinks will it be before the market says enough's enough

By Sarah Diston | 20 November 2000

For a category still in its infancy the energy drinks market is now being swamped with small 'one-off' products. Most want to make a quick buck from what they see as one of the fastest-growing sectors of the soft drink industry - energy/functional drink sales almost trebled in 1999 (Zenith International).

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For a category still in its infancy the energy drinks market is now being swamped with small 'one-off' products. Most want to make a quick buck from what they see as one of the fastest-growing sectors of the soft drink industry - energy/functional drink sales almost trebled in 1999 (Zenith International).

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