Although global brandy sales have been generally flat over the past five years, this disguises the continued momentum for Cognac consumption and a premiumisation trend that permeates the entire category. According to the Global Cognac & Brandy Insights 2018 report from just-drinks and The IWSR, the Cognac category has recovered from the impact of austerity measures in China, posting renewed gains in the market as it begins to normalise.
How is the future shaping up for Cognac and Brandy? - Research in Focus
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