Market research
Although global brandy sales have been generally flat over the past five years, this disguises the continued momentum for Cognac consumption and a premiumisation trend that permeates the entire category. According to the Global Cognac & Brandy Insights 2018 report from just-drinks and The IWSR, the Cognac category has recovered from the impact of austerity measures in China, posting renewed gains in the market as it begins to normalise.
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