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How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends

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Carbonated soft drinks companies are used to navigating choppy waters, especially in the US where sales have been declining since 2003, according to GlobalData. However, a proposed revamp of the Supplemental Nutrition Assistance Program (SNAP), which provides foods and beverages to poor Americans, could end up delivering a new blow to soft drinks that the industry did not anticipate.


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