Exclusive: Heineken must buy Bass to stay Europe's number one
Dutch brewer Heineken has denied that theInterbrew/Whitbread tie-up has left it vulnerable in the UK market, leaving it no choicebut to buy Bass Brewers at any cost. "Bass is not a must buy, even afterthis deal. As our licence agreement with Whitbread PLC remains unchanged, the structure ofthe European brewing operation is unchanged. The volumes of Heineken and Stella Artoiswill continue as the same rate, so the UK market share and the European brewing rankingstays the same," Heineken spokesman Albert Holtzappell told just-drinks.com.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Why has Heineken made a Formula 1 U-turn?
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview