Analysis

Heineken faces tough battle in China's growing super-premium tier - analysis

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Heineken is unlikely to tackle Anheuser-Busch InBev's Budweiser brand head-on in China following the Dutch brewer's deal with CR Beer, an analyst has forecast. However, the group will be forced to fight for share in China's super-premium tier as international brewers increasingly flock to the growing end of the market.


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