Analysis

Has the Quaker deal got Coke running scared?

Most popular

Could a Pernod offload revolutionise wine?

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

Mainstream media is confusing spirits' consumer

MORE

Analysts are positively upbeat about the US$13bn Pepsi/Quaker deal. It has even been described by some as "one of the most important acquisitions for a very long time." Sarah Diston reports on what the experts are predicting for Pepsi and the consequences for its soft drink-rival Coca-Cola now that Quaker is firmly under Pepsi's control.


Related Content

"We've got to be part of a wider ecosystem to succeed" - Daniel Grubbs, MD of the PepsiCo Ventures G...

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relaunch and new Fruit Shoot Hydro ads from Britvic

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relau...

Has the gin ship already sailed? - Comment

Has the gin ship already sailed? - Comment...

The dangers of squaring up to your competitor - Comment

The dangers of squaring up to your competitor - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?