Camparis Skyy Vodka found growth in a number of markets

Campari's Skyy Vodka found growth in a number of markets

Earlier today, Gruppo Campari posted a solid jump in nine-month sales and profits as developed markets outperformed emerging countries. Here, just-drinks takes a look at the company's performance by region:

The Americas: 42.8% of total group net sales in the first nine months of 2015

The region posted overall growth of 15.5%, with an organic lift of 5.3%

  • The US: 22.3% of total group sales and 52% of the region

Sales registered a positive organic performance of 3.8% in the first nine months of 2015. Key drivers were the positive performance of Wild Turkey, including American Honey and of the Jamaican rums - in particular Appleton Estate and Wray & Nephew Overproof. The company also reported positive development in its aperitifs, such as Aperol and Campari, as well as strong growth in Esplòn, Frangelico and Carolans. Meanwhile, Skyy showed a "flattish" performance, the company said.

  • Jamaica: 6.5% of total group sales and 15.2% of the region 

Sales registered an organic lift of 2%, thanks to the Jamaican rums and Campari. The region benefited from an increased focus on the core business, partly offset by the negative effect of the non-core sugar business. 

  • Brazil: 3.8% of total group sales and 8.8% of the region

Sales declined organically by 4.9%, due to the weak macroeconomic environment. 

  • Argentina: 2.8% of total group sales and 6.7% of the region

Sales registered 22.4% organic growth, driven by the "robust" volume performance of brands such as Campari, Skyy and Cynar, Campari said.

  • Canada: 3.1% of total group sales and 7.2% of the region

Sales registered overall organic growth of 4.7%, driven by Forty Creek, Campari, Aperol and Carolans and the "positive progression" of the Jamaican rums, Campari said.

Southern Europe, Middle East & Africa: 32.7% of total group sales in the first nine months 2015

The region posted overall growth of 5.4%, with an organic lift of 2.2%

  • Italy: 25.6% of total group sales and 78.4% of the region

Sales showed an organic change of -0.5%. The company said Campari and Aperol performed solidly and good weather drove carbonated drinks. But the single-serve aperitifs were negatively affected by a tough comparison base, and the sparkling wines and whiskies declined. 

  • The region’s other countries: 7.1% of Group net sales and 21.6% of the region

Overall organic growth of 13.7% was driven by strong growth particularly in Spain (Campari, Aperol, Frangelico, Cinzano, Carolans and Bulldog), France (Aperol, GlenGrant, Cynar and Riccadonna) and South Africa (Skyy), mitigated by a "temporary slowdown" of Global Travel Retail and weakness in Nigeria (Campari).

North, Central and Eastern Europe: 17.8% of total group sales in the first nine months 2015

Sales decrease by 1.7% overall, driven by an organic change of -2.1%

  • Germany: 10% of total group sales and 56% of the region

Organic growth was 6.5%, driven by acceleration in the third quarter, in which Aperol and Campari benefited from a good summer. Cinzano vermouth, Frangelico, Ouzo 12 and the agency brands offset the weakness of Cinzano sparkling wines.

  • Russia: 0.9% of total group sales and 4.9% of the region

Organic sales were down 52.8% as a result of a further deterioration of the macroeconomic situation. The company said the performance was also “significantly affected” by increasing competitive pressure triggered by the decline in consumer confidence as well as the group’s tight credit control procedures, leading to destocking. 

  • The region’s other markets: 7% of group net sales and 39.1% of the region

Sales registered an overall positive organic growth of 6.1%, mainly driven by the UK (Aperol, Campari, Skyy and the whiskies), whilst the Central and Eastern European markets were mainly driven by the aperitifs and GlenGrant.

Asia Pacific: 6.7% of total group sales in the first nine months 2015

Sales increased by 3.8% overall, with an organic lift of 1.3%

  • Australia: 4.7% of total group sales and 69.7% of the region

Organic performance was up 1.2%, driven by Campari, Aperol, Wild Turkey ready-to-drink and Skyy Vodka. The company said the brands’ performances more than offset the weakness registered in the third quarter due to the "phasing of co-packing activities". 

  • Other markets in the region: 2% of group net sales and 30.3% of the region

Sales registered an overall positive growth of 1.4%, mainly driven by New Zealand (Appleton Estate, Coruba and Skyy ready-to-drink) more than offsetting the weak performance in Japan affected by distributor stock phasing ahead of new Wild Turkey packaging, the company said. China registered a soft performance, which Gruppo Campari said was a result of the “temporary weakness” of sparkling wines, which was almost offset by positive results from Skyy ready-to-drink.