Analysis

Gruppo Campari breaks Italian shackles with Grand Marnier deal - Analysis

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Yesterday, Gruppo Campari announced plans to take over Marnier-Lapostolle in a deal worth US$761.4m. In the notes that followed, analysts have hailed the deal not only for the geographical boost it will offer Campari, but also for the group's addition of a sixth global brand to its spirits stable, in Grand Marnier.


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