Analysis

Global Spirit Trends - Asia Crisis Hits Cognac and Scotch Whisky

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The global market for spirits exceeded 2,495 million cases in 1998 and is estimated to grow to 2,498 million cases in 1999. The 1998 figure was 1.1% behind the previous year's figures and 1.6% behind the 1995 peak, according to a new report by leading beverage consultants, Canadean Limited. Whilst demand for vodka and rum remained solid, and the demand for tequila continued, the Scotch whisky and Cognac categories suffered major setbacks.


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