Analysis

Getting Down the Curve

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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Everybody wants to get up curves as rapidly as possible these days so that it is rare to find one going in a different direction but I would like to share with you a curve I call the Consumer Proximity Curve . It is one, which over the years has often helped me to understand what is going on in international food markets and - more important still - appreciate what might happen next.


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