Analysis

Functional Excellence

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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Three fundamental changes, demassification, shrinking distance and collapsing time - are reshaping the world marketplace.


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Functional alcoholic drinks

Functional alcoholic drinks "a very hard sell" - analyst...

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