Analysis

Four bottles that tell you when they are open - Analysis

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

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Anti-counterfeiting measures have been around for a while, and various closures have appeared on the market to stop empty bottles from being topped up with fake product. But drinks companies have started going one step beyond, and now opening a bottle can put consumers in the spotlight, enter them into competitions and give them brand information.


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