Analysis

Round-Up - NPD: Forget Craft Beer; Brewers go Crazy over Flavoured Malt “Cocktails”

Most popular

Six trends shaping cannabis beverages

Heineken takes 'Newky Brown' to California

Pernod Ricard plan under fire - Analysis

What will be Pernod Ricard's priorities?

MORE

The beer industry's obsession with craft beer may have hit a peak of sorts with Anheuser-Busch InBev's snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of "brewed the hard way" beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavoured malt beverages (FMBs) proliferating in cocktail-inspired flavours.


Related Content

Drinks companies warm up to ginger, again - NPD round-up

Drinks companies warm up to ginger, again - NPD round-up...

Gose beer is back - NPD trends

Gose beer is back - NPD trends...

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends...

Scale or Stale - M&A options for craft brewers looking to grow their business - Industry Comment

Scale or Stale - M&A options for craft brewers looking to grow their business - Industry Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?