Focus - Wising up to the opportunities in healthier children’s drinks

By Soft Drinks International | 23 January 2009

The children's drinks market has changed substantially in recent years as health concerns have increased. However, writes Simon Maddrell of Euromonitor International, some companies have been quicker than others to recognise the commercial opportunities that new parental priorities offer.

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The children's drinks market has changed substantially in recent years as health concerns have increased. However, writes Simon Maddrell of Euromonitor International, some companies have been quicker than others to recognise the commercial opportunities that new parental priorities offer.

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