Focus - Water brands look to build on Eastern European growth

By Euromonitor International | 22 February 2008

Having overtaken carbonated soft drinks in volume terms last year, the bottled water category in Eastern Europe can look forward to further growth over the next five years. But, writes Rob Walker, industry analyst for non-alcoholic drinks at Euromonitor International, while rising incomes and changing aspirations offer significant opportunities for bottled water brands, the region's demographics are not as favourable as other emerging markets.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Having overtaken carbonated soft drinks in volume terms last year, the bottled water category in Eastern Europe can look forward to further growth over the next five years. But, writes Rob Walker, industry analyst for non-alcoholic drinks at Euromonitor International, while rising incomes and changing aspirations offer significant opportunities for bottled water brands, the region's demographics are not as favourable as other emerging markets.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Q2 volumes down, sales flat at Dr Pepper Snapple
Higher prices kept soft drinks revenues afloat at Dr Pepper Snapple (DPSG) in its the second quarter, as the group suffered volume declines across its portfolio.

UK: AG Barr unveils Orangina ad campaign
Orangina is launching a new advert campaign in the UK as the brand looks to maintain growth in a tough soft drinks market.

US: Americans ditch “stalwarts” for more diverse beverages - research
US residents have adapted their drinking routines to include more diverse products, according to the Beverage Marketing Corporation.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page