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Focus - Water brands look to build on Eastern European growth

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Having overtaken carbonated soft drinks in volume terms last year, the bottled water category in Eastern Europe can look forward to further growth over the next five years. But, writes Rob Walker, industry analyst for non-alcoholic drinks at Euromonitor International, while rising incomes and changing aspirations offer significant opportunities for bottled water brands, the region's demographics are not as favourable as other emerging markets.


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