Analysis

Focus - Troubled waters for bottled water?

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The economic downturn could not have come at a worse time for the bottled water industry. Not only is the category battling to win the consumer's pennies and cents, but it has also had to battle against a media onslaught against its environmental position. Times are certainly tough for water, but, as Annette Farr reports, there remains some hope, if you look hard enough.


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