Analysis

Focus - The rising demand for 'natural' soft drinks

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This year, the words 'all-natural' have been appearing on more and more soft drinks labels, a reflection not only of the growing well-being trend, but also a sign that drinks producers are responding to consumers continuing to seek out wholesome, natural goodness, despite the difficult economic times we are living in. Annette Farr looks at the rising tide of natural products offered by the soft drinks industry.


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