Focus - Study gives Industry Food for Thought on Children’s Advertising

By Ben Cooper | 11 August 2011

A study published last week shows that self-regulation in the US has brought about significant change regarding which food and drinks products are advertised directly to children, with soft drinks companies leading the way. But it also suggests there has been a far less marked change in the overall level of exposure children have to food and drink products high in sugar, fat or sodium. Ben Cooper reports.

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A study published last week shows that self-regulation in the US has brought about significant change regarding which food and drinks products are advertised directly to children, with soft drinks companies leading the way. But it also suggests there has been a far less marked change in the overall level of exposure children have to food and drink products high in sugar, fat or sodium. Ben Cooper reports.

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