Focus - Sports drinks and The Olympic Games

By Annette Farr | 5 August 2008

The 2008 Beijing Olympics are almost upon us as we finally realise that in addition to all the brand sponsorship activity, there will be some sport. Not surprisingly Coca-Cola is one of the leading participants in the brand marketing frenzy but Annette Farr found a surprising paucity of activity around sports drinks.

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The 2008 Beijing Olympics are almost upon us as we finally realise that in addition to all the brand sponsorship activity, there will be some sport. Not surprisingly Coca-Cola is one of the leading participants in the brand marketing frenzy but Annette Farr found a surprising paucity of activity around sports drinks.

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