Analysis

Focus - SABMiller braces itself for the crunch

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SABMiller may have seen beer volumes rise by 3% in the first six months of the year but the impact of rising commodity prices, the global economic downturn and the credit crunch have given the brewer a cautious, if not downbeat, outlook for the second half. However, Chris Mercer writes, the company believes its premium positioning will bolster it during the tough times ahead.


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