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October 16, 2008

Focus – SABMiller braces itself for the crunch

SABMiller may have seen beer volumes rise by 3% in the first six months of the year but the impact of rising commodity prices, the global economic downturn and the credit crunch have given the brewer a cautious, if not downbeat, outlook for the second half. However, Chris Mercer writes, the company believes its premium positioning will bolster it during the tough times ahead.

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