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Focus - Rising cost of fruit puts pressure on juice prices

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The shortfall in production and rising cost of fruit is causing anxiety among producers of fruit juices. Higher retail prices threaten to stem the strong growth of this dynamic category, and given that rising fruit juice consumption is making a positive contribution to the '5-a-day' campaign, soft drinks companies are urging the UK government to reduce VAT on fruit juice. Annette Farr reports.


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