Focus - Pouching market share

By Soft Drinks International | 27 March 2009

The pouch appears to have been a packaging format for drinks that has never been either fashionable or popular. And yet, Capri Sun, a product so clearly identified by its pouch-and-straw format, is an internationally-recognised brand, celebrating its 40th birthday this year. Paul Gander asks what the future holds for the pouch.

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The pouch appears to have been a packaging format for drinks that has never been either fashionable or popular. And yet, Capri Sun, a product so clearly identified by its pouch-and-straw format, is an internationally-recognised brand, celebrating its 40th birthday this year. Paul Gander asks what the future holds for the pouch.

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