Focus - Pilsner Urquell Learns Craft Beer Tricks at 170

By Andy Morton | 10 October 2012

It may be 170 years old, but the "original golden lager" is getting a new lease of life from the explosion in popularity of craft beer in Europe.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

It may be 170 years old, but the "original golden lager" is getting a new lease of life from the explosion in popularity of craft beer in Europe.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Product Launch - CANADA: Molson Coors' Molson Canadian Wheat
Molson Coors' Molson Canadian Wheat

just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:

BRAZIL/UK: SABMiller still keen on Brazil - LatAm president
SABMiller has not given up hope on restoring its presence in Brazil's beer market, despite losing out in the race to buy Schincariol, and the closure of its import business last year.

Market research related to this article

Global Brewer Analyser Report 2012
A complete volume analysis of the domestic and international activities of the world’s leading beer companies. The 2012 Global Brewer Analyser Report is an indispensable reference guide to the world’s leading brewing groups. As well as providing g...

Heineken: the battle for Asia Pacific Breweries
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page