Focus - Massive potential to be tapped in Indian soft drinks market

By Soft Drinks International | 5 June 2009

Much has been written about the rapidly developing alcoholic drinks market in India. But the potential in the comparatively undeveloped packaged soft drinks market is nothing short of immense. Ray Rowlands of market analysts Canadean looks at current consumption and growth potential across different soft drinks sectors, and asks why international beverage companies are not paying more attention to this sleeping giant.

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Much has been written about the rapidly developing alcoholic drinks market in India. But the potential in the comparatively undeveloped packaged soft drinks market is nothing short of immense. Ray Rowlands of market analysts Canadean looks at current consumption and growth potential across different soft drinks sectors, and asks why international beverage companies are not paying more attention to this sleeping giant.

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