Focus - Japanese continue to thirst for functional drinks

By Gavin Blair | 7 August 2008

Functional drinks may be a relatively recent phenomenon in many markets but they are certainly nothing new in Japan where 'genki' energy drinks have been enthusiastically consumed for decades. Moreover, writes Gavin Blair, deregulation has fostered further growth in the health drinks market.

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Functional drinks may be a relatively recent phenomenon in many markets but they are certainly nothing new in Japan where 'genki' energy drinks have been enthusiastically consumed for decades. Moreover, writes Gavin Blair, deregulation has fostered further growth in the health drinks market.

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