Focus - Industry split on drink and drive partnership?

By Ben Cooper | 22 October 2009

The decision by Pernod Ricard to rejoin the Century Council in the US followed the departure of both Brown-Forman and Jim Beam from NASCAR motor racing sponsorship. As Pernod Ricard's decision to leave the organisation was linked to the motor racing issue, Ben Cooper finds out whether there was any connection between these events.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The decision by Pernod Ricard to rejoin the Century Council in the US followed the departure of both Brown-Forman and Jim Beam from NASCAR motor racing sponsorship. As Pernod Ricard's decision to leave the organisation was linked to the motor racing issue, Ben Cooper finds out whether there was any connection between these events.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the round-up - The week in drinks
The top ten stories published on just-drinks this week:

CUBA: Sales volumes slip in 2009 for Havana Club
Pernod Ricard's Cuban rum joint venture, Havana Club International, has posted a slight dip in full-year volume sales of its namesake brand, in what the firm has described as a "resilient performance".

Focus - Drinks investors toast Moet Hennessy gain
Rebounding Champagne and Cognac sales for Moet Hennessy in the first quarter of 2010 have shot some fizz into the shares of Diageo, Pernod Ricard and Remy Cointreau.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page