Focus - Gruppo Campari's FY Performance by Region, Brand

Most popular

Coca-Cola alcohol launch a statement of intent

Coca-Cola reaps rewards of CEO's innovation bet

Interview - Beam Suntory CEO Albert Baladi

Why are spirits brands still getting women wrong?

Why 'Quality Control' is the name of the beer game


Earlier today (12 March), Gruppo Campari announced its full-year results, making a recovery after a difficult first half. Here, just-drinks takes a look at the group's results by region and brand:




The region, which accounts for 41% of total group sales, posted overall growth of 34.1% thanks in part to the acquisition of Appleton Estate owner Lascelles deMercado & Co in 2012. Organic sales were up by 6.3%.

The US - 20.5% of group sales - saw sales increase organically by 6.3%, driven by double-digit growth in the Wild Turkey franchise. Skyy vodka was flat versus last year.

Sales in Brazil lifted by 3.7% organically, with a strong recovery in the last quarter (up 12.5%). Growth in premium brands Skyy, Campari and Sagatiba offset a soft - although improving - performance of local brands Dreher, Old Eight and Drury’s. Argentina, where Campari and Skyy both grew by triple digits, posted strong 26.4% organic growth.


Campari's domestic market of Italy recorded a reported 3.8% drop and an organic 4.1% fall in sales. But, it was a year of two halves, with the country seeing a 16% decrease in the first six months and 10% growth in the second.

Sales in the rest of Europe (24.2% of group sales) rose by 6.7% overall, driven by organic growth of 3.1%. Softness for Aperol in Germany saw the country post a 6.4% organic sales fall.

Russia registered organic growth of 36.9%, driven by double-digit growth in Mondoro and Cinzano. Other central European markets, including Switzerland, Austria, Belgium and France, and Eastern Europe showed a positive trend in 2013, Campari said.

Rest of the World/Travel Retail

The region saw sales grow by 11.9% overall in 2013, with an organic slide of 1.1%.

The negative organic performance was due to declines in Australia and Japan, in part offset by results in "high potential" markets, such as Nigeria, China and South Africa. Australian sales were down by 6.1% organically, because of a weak performance of Riccadonna sparkling wines.


In spirits (73.3% of group sales), brand Campari registered an organic sales increase of 8.2% driven by continued growth in the core Italian and Brazilian markets. The brand achieved triple-digit growth in Argentina and double-digit growth in the US and Nigeria. Aperol had a negative organic sales performance of 1.4% because of weakness in Germany. This offset the strong performance in Italy (up 10.6%), where the brand reached all-time high sales.

Skyy sales achieved organic growth of 2.7%, driven by Brazil, Germany and South Africa, and a strong momentum in new attractive markets, particularly Argentina and China. The Wild Turkey franchise registered organic growth of 6.1%, thanks to the double-digit rise in sales of Wild Turkey Bourbon, behind the continued strong performance of the American Honey extension. Wild Turkey ready-to-drink showed “weakness”, Campari said.

Wine sales increased overall by 15.8%, up 7.6% organically. The Cinzano franchise registered organic growth of 3.9%. Sparkling wines Riccadonna, Odessa and Mondoro increased organic sales by 30.6% driven by the “outstanding” performance of Mondoro in the core Russian market, Campari said.

Related Content

Gruppo Campari's H1 2017 performance by region - results data

Gruppo Campari's H1 2017 performance by region - results data...

Gruppo Campari Year-to-Date 2017 by region - results data

Gruppo Campari Year-to-Date 2017 by region - results data...

Gruppo Campari's Q1 2017 results by region, brand - results data

Gruppo Campari's Q1 2017 results by region, brand - results data...

Gruppo Campari FY 2016 by market - results data

Gruppo Campari FY 2016 by market - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?