Analysis

Focus - FTC to Provide Test of Industry Control of Online Marketing

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

In its forthcoming review of alcohol advertising self-regulation, the Federal Trade Commission will look at digital and social media for the first time. Ben Cooper believes that, in spite of the industry expanding its codes to cover these media, the review may shine a spotlight on an area of particular sensitivity for the alcohol sector.


Related Content

What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis

What are the advantages of social media marketing and will it ever replace traditional media for dri...

Digital marketing and the search for

Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hart...

Which drinks brands are getting it right on social media? - Industry Comment

Which drinks brands are getting it right on social media? - Industry Comment...

Six of the biggest trends in online shopping - Focus

Six of the biggest trends in online shopping - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?