Market research
While marketing bottled water in countries with a safe tap water supply is seen as environmentally unsustainable by campaigners, the bottled water industry believes it has a positive story to tell with regard to its environmental footprint. Ben Cooper spoke with Patricia Fosselard, secretary general of the European Federation of Bottled Water (EFBW), about the publication of the EFBW's first sustainability report and the industry's environmental record.
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