A group of 11 major food and drinks companies have launched a new self-regulatory initiative in Europe under which they will voluntary make changes to how and what they advertise directly to children. Ben Cooper assesses the scope of the EU Pledge and its chances of success.
Focus - Drinks producers in European kids’ advertising initiative
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Pernod Ricard Q1 fiscal-2018 sales performance
- Moet Hennessy woes to benefit Remy Cointreau in US
- Is 'innovation' a dirty word in beer? - Comment
- Responsible drinking around the world - Oct
- Remy Cointreau first-half fiscal-2018 - data
News
- Codorníu relocates amid Catalonia uncertainty
- Pernod upbeat for fiscal-2018 as Q1 sales shine
- Pernod launches Absolut Truth campaign in NYC
- BrewDog returns to crowdfunding in US$13m drive
- Bacardi lines up 'Flying Bartender' programme
Market research
- International whiskies insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends
- Global Scotch Whisky Market 2017-2021
