Focus - Cosmetic boost to enhanced water category

By Annette Farr | 9 December 2008

The health and wellness boom has spawned the launch of many functional products aimed at consumers seeking a healthier lifestyle, and enhanced waters are claiming a growing share of this market. But, Annette Farr writes, companies are also introducing enhanced waters marketed as offering cosmetic benefits.

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The health and wellness boom has spawned the launch of many functional products aimed at consumers seeking a healthier lifestyle, and enhanced waters are claiming a growing share of this market. But, Annette Farr writes, companies are also introducing enhanced waters marketed as offering cosmetic benefits.

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