Analysis

Focus - Coca-Cola Enterprises FY, Q4 Performance by Category

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Earlier today, Coca-Cola Enterprises (CCE) reported flat full-year sales and net profits. Here, just-drinks takes a closer look at the results for the Western European bottler.

Coca-Cola Enterprises said Q4 sales were helped by "introductory volume" for Coca-Cola Life

Coca-Cola Enterprises said Q4 sales were helped by "introductory volume" for Coca-Cola Life

  • Full-year performance by category

Total full-year volumes were flat, as were CSDs volumes. Coca-Cola trademark brands were also flat.

Coca-Cola Zero volumes grew by 11%. CSD “flavours” fell by 2%. However energy brand volumes rose by 6.5%.

Still beverage volumes climbed by 1.5%, while juices were flat. 

Water volumes were up 5.5%, led by Chaudfontaine and Glacéau Smartwater's launch in the UK, the company said. 

CCE's volumes in the UK and continental Europe, including Norway and Sweden, were flat.

  • Q4 performance by category 

In Q4, volumes saw a 2% lift, helped by 9% growth for Coca-Cola Zero and “introductory volume" for Coca-Cola Life. CCE is rolling out stevia-sweetened Coca-Cola Life across Europe after intial launches in the UK and Sweden last summer.

CSD flavours saw 1% volume growth and energy brands climbed 11%. 

Still beverage volumes rose by 7.5%, with juices up 4% and water up 12.5% in the final three months of 2014. Fourth-quarter volume in the UK grew 6%, and continental European volumes slipped by 1%.


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