Focus - Champagne looks beyond recession to long-term growth

By Chris Losh | 14 May 2009

The downturn has not surprisingly caused a dramatic slide in Champagne sales but the Champenois are less perturbed than some might expect, continuing to plan for long-term growth through the expansion of the vineyard area. But Chris Losh wonders whether extending the appellation is really the best way forward.

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The downturn has not surprisingly caused a dramatic slide in Champagne sales but the Champenois are less perturbed than some might expect, continuing to plan for long-term growth through the expansion of the vineyard area. But Chris Losh wonders whether extending the appellation is really the best way forward.

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