Analysis

Focus - Campari's Q1 Performance by Region, Brand

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Today (13 May), Gruppo Campari announced its first-quarter results, with a disappointing March impacting on a positive opening two months. Here, just-drinks takes a look at the group's results by region and brand:

Regions

  • Americas

The region, which accounts for 41% of total group sales, posted overall growth of 16.5%. Organic sales were up by 5%.

The US - 20% of group sales - saw sales increase organically by 2.8%. Skyy vodka and Wild Turkey found single-digit growth.

Sales in Jamaica - 10% of group sales - fell by 26%, Campari said without giving details. Meanwhile, sales in Brazil were up 10% organically on the back of growth in the Skyy and Campari brands. Argentina, where Campari and Skyy both grew by triple digits, posted strong 47% organic sales growth.

  • Europe

Campari's domestic market of Italy recorded a 5% increase in organic and reported sales. Campari Soda helped drive the growth, with a 14% jump in organic sales after “heightened A&P investments”. Aperol's organic sales were down 5%.

Sales in the rest of Europe (21% of group sales) rose by 1% overall, with organic growth flat. Aperol returned to growth, up 6.5% organically, offsetting weakness in the rest of the portfolio.

Russia registered an organic decline of 24% because of a later Easter. 

  • Rest of the World/Travel Retail

The region saw sales fall by a reported 19%, with an organic slide of 18%. The negative organic performance was due to declines in Japan and Australia, the second of which was affected by the late Easter.

Brands

Campari increased organic sales by 17% after a strong performance in Italy, Argentina and Brazil.

Aperol was up 11% as it returned to form in Germany and other key markets.

Skyy sales climbed by 4%, with Skyy Infusions growing organic sales by double digits.

Wild Turkey's organic sales were up by 4.5%, but Australia saw weak trends for the American Honey and American Honey RTD extensions.

The Lascelles deMercado & Co rum portfolio, including Appleton, W&N White Overproof and Coruba, was down 13.5% organically after it was impacted by the late Easter.

The Cinzano range raised its organic sales by 12.5%.


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