Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company’s performance by region and brand in the nine months to the end of January.
Emerging markets were flagged for driving the YTD growth for Brown-Forman: Underlying sales from emerging markets grew by 12% in the nine-month period.
Double-digit sales gains were recorded in China, Brazil, Russia, Thailand, Turkey, India and the CIS countries.
While Poland posted a double-digit rise in sales, the company flagged “significant buy-in activity” in the country, ahead of a tax rise on 1 January.
Mexico saw sales decrease by mid single-digits in the period, as high inventory levels in Q1 and a “competitive marketplace for the Tequila category” came into play.
The US saw sales rise by 4% thanks to higher price and mix, while the developed markets of the UK, Japan and France reported double-digit sales growth.
Germany and Australia also saw sales rise, by high single-digits and low single-digits, respectively.
The Jack Daniel’s range reported a lift in sales in the first nine months of the fiscal year of 10%. Jack Daniel’s Tennessee Whiskey sales were up by 8%, while the Tennessee Honey variant, launched in the US in 2011, saw sales leap by “over” 30% as it rolled out into several markets outside of the US.
The Woodford Reserve portfolio reported a net sales gain of 27%, while the Finlandia vodka stable delivered a 9% sales list.
Herradura Tequila saw sales increase by 4%, with El Jimador‘s sales inching up by 1%.
The Southern Comfort brand struggled in the nine-month period, with sales slipping by 4%. The US delivered a mid single-digit fall in sales for Southern Comfort.