Focus - Bottled water producers pray for day in the sun
Today (15 July) is known as St Swithin's Day in the UK. According to folklore, if it rains on St Swithin's Day it will rain for the next 40 days in succession.* The British are, of course, fixated by weather, as evidenced by last month's heatwave. Whenever temperatures soar and the sun comes out, the nation goes into weather overdrive. "Mad dogs and Englishmen go out in the midday sun" wrote Noel Coward, not without some justification. Annette Farr looks at the opportunities open to water companies from the heat of a summer.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- The dangers of squaring up to your competitor
- Whatever happened to binge Britain? - comment
- Constellation and Ballast Point's "sticker shock"
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- A-B InBev to "kick the tyres" at Coca-Cola
- Diageo Australia appoints commercial head
- Sidney Frank CEO to head Clooney's import co
- Irish whiskey brands could fail without bulk
- Diageo sells off United Spirits' Bouvet Ladubay
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015