Focus – Back to school opens doors for soft drinks, water
Children returning to the classrooms this autumn are able to add to their RDA quotas of vitamins and minerals by drinking a range of school-compliant soft drinks. In response to consumer and government concerns about childhood obesity, health and wellness issues there has been a plethora of new beverage developments for the children's market. All the boxes are ticked: high juice content, use of all-natural ingredients, no artificial flavours, sweeteners or preservatives, and low or zero calories. Annette Farr reports.
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