Analysis

Flavours drive vodka’s momentum

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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Flavoured vodka is growing at an explosive rate in the US and will continue to do so as long as producers can keep rolling out new extensions. But as Anne Brockhoff reports there is still a healthy degree of caution in regards to NPD, despite temptations to expand portfolios.


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